L.L. Bean: The Making Of An American Icon
Harvard Business School Press, (2006). Harvard Business School Press. Dark green paper over boards, brown spine. ↓
"Written by Leon Gorman, grandson of founder Leon L. Bean, this is the first authoritative, true-to-life account of the iconic retailer and its colorful history and culture. This story candidly reveals Gorman's behind-the-scenes struggles to preserve the identity behind L.L.Bean as he also opens the door to needed change." "Throughout his narrative, Gorman weaves themes that will resonate with managers and general readers alike, including how to: build a powerhouse brand around bedrock beliefs and values; balance growth and tradition; craft and preserve an authentic corporate identity; extract. Near Mint, as new, DJ Near mint, as new. / DJ Near mint, as new. Item #611
ISBN: 9781578511839
Harvard Business School Press, First Edition , First Printing 10/03/2006, SIGNED BY AUTHOR (Best Wishes to Bunny Leon Gorman, nov 12-06). Near Mint, as new, DJ Near mint, as new. Dark green paper over boards, brown spine. GREAT GIFT FOR SPORTSMEN.
Price: $55.00